In January 2011, Roemer told Baton Rouge television station WAFB that he was considering a bid for the U.S. presidency in 2012.On July 21, 2011 at Dartmouth College in Hanover, New Hampshire, Roemer announced his entry as a candidate for the Republican nomination for President.
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On March 3, 2011, Roemer announced the formation of an exploratory committee to prepare for a possible run for the 2012 presidential nomination of the Republican Party. Roemer stressed that campaign finance reform would be a key issue in his campaign. Pledging to limit campaign contributions to $100 per individual, Roemer appeared as one of five candidates at a 2011 March forum in Iowa sponsored by the Faith and Freedom Coalition.
Candidate campaign participation
Roemer was not invited to any of the Republican debates because he failed to meet the 7% minimum criterion for popularity in polls. Roemer was not included as an option in several polls until the 2012 Iowa Caucus and the 2012 New Hampshire Primary in early January.Roemer attempted to reach audiences through social media, including tweeting responses to debates in which he could not participate. His donations averaged $30,000 a month, far below what is raised by the front runners.
This difference in campaign fundraising may be attributed to the fact that Roemer limited donations to $100 per US citizen, and denied all PAC, Super PAC, and corporate donations. His campaign garnered some visibility when Roemer starred in an advertisement for Stephen Colbert's Super PAC, in November 2011. The ad lampooned the flimsiness of legal restrictions against Super PACs coordinating with the candidates they support.
On Wednesday, November 30, 2011, Roemer officially announced that he would seek the Americans Elect nomination. On May 17, 2012, Americans Elect announced that they would not put forth a candidate in the 2012 presidential elections.
On February 23, 2012, Roemer dropped out of the GOP nomination to seek the Reform Party's nomination.On May 31, 2012, he announced that he was ending his 2012 presidential campaign altogether.
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