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Wednesday, October 3, 2018

Kim Kardashian: 2011–2015 Legal issues and focus on social media

In April 2011, Kardashian released her third fragrance "Gold". Also in 2011, she filed a $20 million lawsuit against Old Navy and its parent company, Gap Inc. for right of publicity. Old Navy used actress/model Melissa Molinaro in their Old Navy commercial featuring the actress singing and dancing. Kim Kardashian claimed that Old Navy used Molinaro as a look alike to Kim in order to promote their brand. Kim Kardashian was also seeking order to have the actress/model Molinaro banned from Old Navy commercials. The lawsuit never went to trial but a settlement was reached by use of a mediator in 2012; the exact settlement is unknown.

In March 2012, Kardashian debuted her fourth fragrance, titled "True Reflection", which she worked with the company Dress for Success to promote. That month, Kardashian and her sisters were named in a $5 million class action lawsuit against QuickTrim, the weight loss supplement they endorse. The complaint, filed in the United States District Court for the Southern District of New York, accuses the Kardashians (along with QuickTrim's manufacturer, Windmill Health Products; the retailer GNC; and others in the sales and marketing chain) of false and deceptive marketing of the diet aid. The plaintiffs, hailing from several states, brought claims under their respective states' consumer protection laws. In April, E! renewed Keeping Up with the Kardashians for two additional seasons, in a deal reported to be worth $50 million. In October 2012, Kardashian released her fifth fragrance, "Glam", which "draws on the glamour of her Hollywood lifestyle", and was made available through Debenhams. In summer of 2012, Kardashian and her family filmed a music video in the Dominican Republic to Notorious B.I.G's song "Hypnotize".


Kardashian appeared on the cover, and in a pictorial in Paper's winter issue in 2014 photographed by Jean-Paul Goude. On the cover, her nude buttocks are featured above the caption: "Break the Internet", which generated considerable comment in both social and traditional media. The photos show Kardashian with her hair tied up in a bun, wearing only a pearl necklace, a pair of earrings and black satin gloves, and, on the cover, with her bare back facing the camera, holding a sequined gown below her bare, oiled-up buttocks, while smiling broadly at the camera. A Time magazine writer commented that, unlike previous celebrities' nudes that represented the women's rebellion against repressed society and "trying to tear down" barriers, Kardashian's exhibition was "just provocation and bluster, repeated images that seem to offer us some sort of truth or insight but are really just self serving. We want there to be something more, some reason or context, some great explanation that tells us what it is like to live in this very day and age, but there is not. Kim Kardashian's ass is nothing but an empty promise." However, the stunt "set a new benchmark" in social media response, and Paper's website received 15.9 million views in one day, compared with 25,000 views on an average day.

Kardashian voiced the role of an alien in an episode of the adult animated series American Dad!, in season 11 (2014–15) in the episode titled "Blagsnarst, A Love Story" on September 21, 2014. In the episode, her character crash-lands in the town of Langley Falls. The alien then develops an attraction to her fellow alien Roger.

In June 2014, Kardashian released a mobile game for iPhone and Android called Kim Kardashian: Hollywood. The objective of the game is to become a Hollywood star or starlet. The game supports a free to play model, meaning the game is free to download, but charges for in-game items. The game was a hit, earning US$1.6 million in its first five days of release. In July, the game's developer Glu Mobile announced that the game was the fifth highest earning game in Apple's App Store. In May 2015, Kardashian released a portfolio book called Selfish, a 325-page collection of self-taken photos of herself. In December 2015, Kardashian released an emoji pack for iOS devices called Kimoji. The app was a best-seller, becoming one of the top 5 most bought apps that week. In August 2015, Kardashian was the cover model for Vogue Spain.


Tags: Kiml Kardashian,  Kim Kardashian Career,  Kim Kardashian Early endorsements,  Kim Kardashian present, Kim Kardashian Personal life and Marriages,  Kim Kardashian Religion Beliefs, Kim Kardashian Wealth, Kim Kardashian Advocacy,

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