Kim Kardashian: 2010 Early endorsements and retail ventures

2010 saw Kardashian venture into several new endorsement deals, including endorsing various food products for Carl's Jr. In January 2010, she starred as Summa Eve in the film Deep in the Valley. In April, Kardashian sparked controversy over the way she held a kitten for a photograph, holding it by the scruff of its neck. With sisters Kourtney and Khloé, Kardashian is involved in the retail and fashion industries. They have launched several clothing collections and fragrances. Animal rights organization PETA criticized Kardashian for repeatedly wearing fur coats, and named her as one of the five worst people or organizations of 2010 when it came to animal welfare. June saw Kardashian guest star with Khloé and Kourtney as themselves on the season three premiere episode of the series 90210.

That same month, Kardashian was involved in a lawsuit against one of her endorsements. Sanford Siegal, the creator of the Cookie Diet, sued Kardashian, claiming she defamed him on Twitter. According to Siegal, Kardashian tweeted in October 2009 that he was "falsely promoting" that she was on the cookie diet. Siegal filed a claim in a Florida state court charging that her statements were false and defamatory. He also alleged that Kardashian was on QuickTrim's payroll when she posted the tweet. Kardashian's tweet appears to stem from an article on CookieDiet.com, that named Kardashian as one of many celebrities who saw positive results on the diet. Kardashian sent a cease-and-desist order to Siegal, demanding the link be removed.

On July 1, 2010, the New York City branch of Madame Tussauds revealed a wax figure of Kardashian. In November, Kardashian served as producer for The Spin Crowd, a reality television show about Command PR, a New York City public relations firm, run by Jonathan Cheban and Simon Huck. The show followed them as they settle into their new offices in Los Angeles. That month, she also appeared on season ten of The Apprentice. Kim, Kourtney, and Khloé wrote an autobiography titled Kardashian Konfidential, which was released in stores on November 23, and appeared on New York Times's Best Seller List.

In December 2010, Kardashian filmed a music video for a song titled "Jam (Turn It Up)". The video was directed by Hype Williams; Kanye West makes a cameo in the video. Kardashian premiered the song during a New Year's Eve party at TAO Las Vegas on December 31, 2010. The song was produced by The-Dream and Tricky Stewart. When asked if an album was in the works, Kardashian replied, "There's no album in the works or anything—just one song we did for Kourtney and Kim Take New York, and a video Hype Williams directed, half of the proceeds we're giving away to a cancer foundation, because The-Dream's and one of my parents passed away from cancer. It's just all having fun—with a good cause". Jim Farber, writing for the Daily News, called the song a "dead-brained piece of generic dance music, without a single distinguishing feature," and suggested that the single made Kardashian the "worst singer in the reality TV universe."

That month, the International Business Times reported that Kardashian's 2010 earnings were the highest among Hollywood-based reality stars, estimating them at $6 million.

As of November 2016, as per CBC Marketplace and interviews with celebrity endorsement experts, Kim Kardashian was paid between $75,000 and $300,000 for each post that she posted on Instagram, Facebook and Twitter endorsing beauty products like waist trainers, teeth whiteners as well as Coca-Cola and well known charities. Experts think that celebrities offer fake glimpses into their lives to make viewers fall for their advertising pitches, curated to look as though the viewer is catching them in a spontaneous moment when they are mostly staged.


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