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Monday, April 25, 2011

Made in India stoles for Royal wedding

4,000 soft wool stoles have been shipped for the eagerly awaited wedding of Prince William and Kate Middleton in London this Friday, courtesy a Ludhiana manufacturer. And the royal couple is also expected to take its pick. Ludhiana's Centex Exports has shipped the stoles to London-based popular online fashion business store Boden. They will also be gifted to the guests invited for the wedding at London's Westminster Abbey.

Stole costs 45 pounds. Made of soft wool, the stoles are in red and blue, brown and scarlet and green and grey colour variants. The Union Jack is printed on both sides of the stoles.

Singular honour to be asked to create such an important keepsake for a wedding which will be historic. We have been chosen from across the world to manufacture the scarves. This is a mark of Indian excellence and innovation and also it is a once in a lifetime opportunity,” said a visibly excited Vineet Sood, the Centex Exports managing director.

Different brands but couldn't get the desired result. And then since Centex are into manufacturing of scarves since 1969 and we happened to be working with top brands of the world like Burberry and Giorgio Armani, they asked us to make some some samples and were impressed. The designs were given by them," he added.

Royal wedding will be a classic British occasion. The guest list includes dignitaries from across the world like US First Lady Michelle Obama, Australian Prime Minister Julia Gillard and the Beckhams.

Last year, Centex collaborated with Hugo Boss (BLACK) to manufacture stoles for all the celebrities who attended the prestigious Berlin International Film Festival.

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