Miss Brasil

The Miss Brasil Pageant is a beauty contest that has been held almost every year since 1954 between winners of the Brazilian state pageants. The 2009 edition venue took place on Saturday, May 9 at the Memorial da América Latina, São Paulo. The winner of Miss Brasil competes in the Miss Universe contest and the runner-up competes in the Miss International.

History

Larissa Costa, Miss Brasil 2009.

"Miss Brasil" competitions began in the 1920s following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude but failed to place in the competition, much less win the "Miss Universe" title. The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year. In the Brazilian competition Miss Brasil received the Miss Universe title while in the American competition Miss United States received the title. The Miss Brasil competition, like many others in the world, was discontinued as the Great Depression and World War II diverted the world's attention.

The modern pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de São Paulo newspaper.

Organization

Under Diários Associados

Carina Beduschi, Miss Brasil 2005.

In following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights of Miss Brasil pageant, when the winners take qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The empire who created Diários Associados, was responsible for diffusion of the national beauties until 1980, when the network Rede Tupi was lost his concessions by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.

The Quintandinha's roots

The Miss Brasil first four editions (1954 to 1957) was held in Palácio Quitandinha, Petrópolis. When Chatô's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, specially now defuncts O Cruzeiro and O Jornal.

All national winners of the pageant in this period were placed at Miss Universe pageant, held in Long Beach, California american state.

Maracanãzinho's "golden years"

On the named Miss Brazil's golden era (began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro), Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.

Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively.(See the winners table for 1959, 1962, 1971 and 1979 results)

Due to fire destruction in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara's Eliane Fialho Thompson was crowned in a event edition held only time in Pavilhão de São Cristóvão (São Cristóvão Pavillion), in a carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via microwaves system powered by Embratel.

In 1973, due to lack of public, media interests and possible feminist protests, organizers moved the place to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant (won by the gaúcha representative Vieira Costa) was the last held in Maracanãzinho's dependencies.

The Brasilia "decadence" and crisis

When the Miss Brasil pageant moved to federal capital, Brasília, lack of public continued severally from 1973 to last edition in the city, held in 1980 (when Associados was filed to bankruptcy protection due to closing of seven Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectivelly).

In 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship to Miss Brasil event. So, Catalina Swimwear mark continued its support to organization for same years until mid-80's (when the event broadcasting rights was assumed by SBT).

All brazilian presidents of the period (except Ernesto Geisel) were recepted the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time Paulo Max and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.

Under SBT

When the channels of defunct Tupi was redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.

Criticism

In the '80s, the Miss Brasil pageant was known the most brega period, by opinion of same fans and television critics. The last top 5 obteined by Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country not participied in Miss Universe 1990.

Format changes

In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecasted too same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Gerais) and TV Itapoan (Bahia).

Vera Fischer, Miss Brasil 1969.

Under Marlene Brito and others

In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and producion until 1993, when Leila Schuster was crowned without realization of traditional pageant, but her was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was ownered by various directors, includding the former host in Tupi's period, Paulo Max.

The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcastings of it in 90's.

On the new phase, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).

Locations and venues

1954-1957-Palácio Quitandinha, Petrópolis (RJ);

1958-1972-Maracanãzinho Gymnasium, Rio de Janeiro;

1973-1980-Ginásio Presidente Médici, Brasília

1981-1987-Palácio das Convenções do Anhembi, São Paulo

1988-1989-Teatro Sílvio Santos (SBT Studios), São Paulo

1991-The Gallery, São Paulo

1992-Olympia (concert house), São Paulo

In 1993, the pageant was replaced by a little event, in a fine restaurant of São Paulo, named Leopolldo. At the place, Leila Schuster was crowned.

From 1994 to 1996, Miss Brazil was back to Rio de Janeiro (first, at Ribalta house concert and two years later in Metropolitan, today Citibank Hall).

In 1997, it was held in northeastern city of Teresina, in Pavlihão de Eventos (Events Pavilion) Governador Guilherme Melo.

From 1998 to present, Rio (Hotel Glória, Copacabana Palace, Ribalta, the newest incarnations of Metropolitan and the Vivo Rio space at Museu de Arte Moderna do Rio de Janeiro) and São Paulo (Palace, today Citibank Hall, Via Funchal and Credicard Hall) alternate the right to venue the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT.

]Winners

Year Miss Brazil State Miss Universe placing

2010 Débora Moura Lyra Minas Gerais

2009 Larissa Costa Silva de Oliveira Rio Grande do Norte

2008 Natália Anderle Rio Grande do Sul

2007 Natália Aparecida Guimarães Minas Gerais 1st runner-up

2006 Rafaela Köhler Zanella Rio Grande do Sul Semifinalist (Top 20)

2005 Carina Schlichting Beduschi Santa Catarina

2004 Fabiane Niclotti Rio Grande do Sul

2003 Gislaine Rodrigues Ferreira Tocantins Semifinalist (Top 10)

2002 Joseane Oliveira * Rio Grande do Sul

2001 Juliana Dornelles Borges Rio Grande do Sul

2000 Josiane Kruliskoski Oderdengen Mato Grosso

1999 Renata Bomfiglio Fan Rio Grande do Sul

1998 Michela Dauzacker Marchi Mato Grosso do Sul Semifinalist (Top 10)

1997 Nayla Fernanda Affonso Micherif Minas Gerais

1996 Maria Joana Parizotto Paraná

1995 Renata Aparecida Bessa Soares Minas Gerais

1994 Valéria Melo Péris São Paulo

1993 Leila Cristine Schuster Rio Grande do Sul Semifinalist (Top 10)

1992 Maria Carolina Portella Otto Paraná

1991 Patrícia Maria Franco Godói São Paulo

1990

1989 Flávia Cavalcanti Rebelo Ceará

1988 Isabel Cristina Beduschi Santa Catarina

1987 Jacqueline Meirelles Distrito Federal

1986 Deise Nunes de Souza Rio Grande do Sul Semifinalist (Top 10)

1985 Márcia Giagio Canavezes de Oliveira Mato Grosso Semifinalist (Top 10)

1984 Ana Elisa Flores São Paulo

1983 Marisa Fully Coelho Minas Gerais

1982 Celice Pinto Marques Pará Semifinalist (Top 12)

1981 Adriana Alves de Oliveira Rio de Janeiro 3rd runner-up

1980 Eveline Schroeter Rio de Janeiro

1979 Marta Jussara da Costa Rio Grande do Norte 3rd runner-up

1978 Suzana Araújo dos Santos Minas Gerais

1977 Cássia Janys Silveira São Paulo

1976 Kátia Celestino Moretto São Paulo

1975 Ingrid Budag Santa Catarina Semifinalist (Top 15)

1974 Sandra de Oliveira São Paulo

1973 Sandra Mara Ferreira São Paulo Semifinalist (Top 15)

1972 Rejane Vieira Costa Rio Grande do Sul 1st runner-up

1971 Eliane Parreira Guimarães Minas Gerais 4th runner-up

1970 Eliane Fialho Thompson Guanabara Semifinalist (Top 15)

1969 Vera Lúcia Fischer Santa Catarina Semifinalist (Top 15)

1968 Martha Maria Cordeiro Vasconcellos Bahia Miss Universe 1968

1967 Carmen Sílvia Ramasco São Paulo Semifinalist (Top 15)

1966 Ana Cristina Ridzi Guanabara

1965 Maria Raquel de Andrade Guanabara Semifinalist (Top 15)

1964 Ângela Teresa Reis Vasconcelos Paraná Semifinalist (Top 15)

1963 Iêda Maria Brutto Vargas Rio Grande do Sul Miss Universe 1963

1962 Maria Olívia Rebouças Cavalcanti Bahia 4th runner-up

1961 Staël Maria da Rocha Abelha Minas Gerais

1960 Jean Gina MacPherson Guanabara Semifinalist (Top 15)

1959 Vera Regina Ribeiro Guanabara 4th runner-up

1958 Adalgisa Colombo Teruskin Guanabara 1st runner-up

1957 Terezinha Gonçalves Morango Amazonas 1st runner-up

1956 Maria José Cardoso Rio Grande do Sul Semifinalist (Top 15)

1955 Emília Barreto Corrêia Lima Ceará Semifinalist (Top 15)

1954 Martha Maria Hacker Rocha Bahia 1st runner-up

Joseane Oliveira, from Rio Grande do Sul, was the winner and competed in the Miss Universe, but she was stripped of the crown later because she was married at the time of her crowning.

Winners by state

Titles State Winning Years

10 Rio Grande do Sul 1956, 1963, 1972, 1986, 1993, 1999, 2001, 2004, 2006, 2008

08 Minas Gerais 1961, 1971, 1978, 1983, 1995, 1997, 2007, 2010

08 Rio de Janeiro 1958, 1959, 1960, 1965, 1966, 1970, 1980, 1981

08 São Paulo 1967, 1973, 1974, 1976, 1977, 1984, 1991, 1994

05 Santa Catarina 1969, 1975, 1988, 2002, 2005

03 Bahia 1954, 1962, 1968

03 Paraná 1964, 1992, 1996

02 Ceará 1955, 1989

02 Mato Grosso 1985, 2000

02 Rio Grande do Norte 1979, 2009

01 Amazonas 1957

01 Distrito Federal 1987

01 Mato Grosso do Sul 1998

01 Pará 1982

01 Tocantins 2003

Until 1970 the evidence obtained by the Rio de Janeiro belonged to Guanabara.

Winners (Miss Brazil World)

Year Miss Brazil World State Miss World placing

2010 TBA TBA

2009 Luciana de Souza Reis Roraima Semifinalist (Top 16)

2008 Tamara Almeida da Silva Minas Gerais Semifinalist (Top 15)

2007 Regiane Andrade Santa Catarina

2006 Jane de Souza Borges Goiás Finalist (Top 6)

2005 Patrícia Reginato Paraná

2004 Iara Maria Rezende Coelho Minas Gerais

2003 Lara Andressa de Brito Goiás

2002 Taíza Thomsen Severina Santa Catarina

2001 Joyce Yara Aguiar São Paulo

2000 Francine Eickemberg Santa Catarina

1999 Paula de Souza Carvalho Rio de Janeiro

1998 Adriana Luci de Souza Reis Rondônia Semifinalist (Top 10)

1997 Fernanda Rambo Agnes Rio Grande do Sul

1996 Anuska Valéria Prado Espírito Santo 2nd runner-up

1995 Elessandra Cristina Dartora Paraná

1994 Walquiria Blicharski Dalagnol Paraná

1993 Lyliá Virna Menezes Alagoas

1992 Priscila Maria Furlan São Paulo

1991 Cátia Silene Kupssinski Rio Grande do Sul

1990 Karla Cristina Kwiatkowski Paraná

1989

1988

1987 Simone Augustus Costa Pernambuco

1986 Roberta Pereira da Silva Santa Catarina

1985 Leila Rosana Leal Bittencourt Rio Grande do Sul Semifinalist (Top 15)

1984 Adriana Alves de Oliveira Rio Grande do Sul Finalist (Top 7)

1983 Cátia Silveira Pedrosa Rio de Janeiro 2nd runner-up

1982 Mônica Januzzi Paraná

1981 Maristela Silva Grazzia São Paulo Finalist (Top 7)

1980 Loiane Rogéria Aiache Distrito Federal

1979 Lea Silvia Dall'acqua São Paulo Finalist (Top 7)

1978 Laura Angélica Viana Pereira Bahia

1977 Madalena Sbaraini Rio Grande do Sul 3rd runner-up

1976 Adelaide Fraga de Oliveira Distrito Federal

1975 Zaída Souza Costa Bahia

1974 Mariza Sommer Rio de Janeiro Semifinalist (Top 15)

1973 Florence Gambogi Alvarenga Minas Gerais Semifinalist (Top 15)

1972 Ângela Maria Favi São Paulo

1971 Lúcia Tavares Petterle Rio de Janeiro Miss World 1971

1970 Sônia Yara Guerra São Paulo Finalist (Top 7)

1969 Ana Cristina Rodrigues Rio Grande do Sul

1968 Ângela Carmélia Stecca Minas Gerais

1967 Wilza de Oliveira Rainato Paraná

1966 Marlucci Manvailler Rocha Mato Grosso 3rd runner-up

1965 Berenice Lunardi Minas Gerais

1964 Maria Isabel de Avelar Elias Sergipe 3rd runner-up

1963 Vera Lúcia Ferreira Maia Rio de Janeiro Semifinalist (Top 14)

1962 Vera Lúcia Saba Rio de Janeiro

1961 Alda Maria Coutinho Rio de Janeiro

1960 Maria Edilene Torreão Pernambuco Semifinalist (Top 10)

1959 Dione Brito Oliveira Pernambuco

1958 Sônia Maria Campos Pernambuco Finalist (Top 7)

Winners by state²

Titles State Winning Years

07 Rio de Janeiro 1961, 1962, 1963, 1971, 1974, 1983, 1999

06 Paraná 1967, 1982, 1990, 1994, 1995, 2005

06 Rio Grande do Sul 1969, 1977, 1984, 1985, 1991, 1997

06 São Paulo 1970, 1972, 1979, 1981, 1992, 2001

05 Minas Gerais 1965, 1968, 1973, 2004, 2008

04 Pernambuco 1958, 1959, 1960, 1987

04 Santa Catarina 1986, 2000, 2002, 2007

02 Bahia 1975, 1978

02 Distrito Federal 1976, 1980

02 Goiás 2003, 2006

01 Alagoas 1993

01 Espírito Santo 1996

01 Mato Grosso 1966

01 Rondônia 1998

01 Roraima 2009

01 Sergipe 1964

Until 1974 the evidence obtained by the Rio de Janeiro belonged to Guanabara.

Beleza Brasil (Miss Earth Brazil); Representatives to Miss Earth

Year Titleholder Placement

2001 Simone Régis Miss Earth 2001 Miss Air (1st runner-up)

2002 No Delegate

2003 Priscila Poleselo Zandoná Miss Earth 2003 Miss Air (1st runner-up)

2004 Priscilla Meirelles Miss Earth 2004 (Winner)

2005 Isabella Miranda Chaves Unplaced

2006 Ana Paula Quinot Unplaced

2007 Patricia Silva Ferreira Andrade Unplaced

2008 Tatiane Kelen Barbosa Alves Miss Earth 2008 Miss Fire (3rd runner-up)

2009 Larissa Ramos Miss Earth 2009 (Winner)

2010 TBA

Television acts

The actresses

Some Miss Brasil winners or finalists were acting in a lead or supporting roles in soap operas (called "telenovelas") and motion pictures after her reigns (nationwide or locally). By example:

Natália Guimarães (Minas Gerais, winner, 2007 and 1st. runner up at Miss Universe 2007);

Grazielli Massafera (Paraná, 2nd runner up, 2004);

Marisa Fully Coelho (Minas Gerais, winner, 1983);

Suzy Rêgo (Pernambuco, 1st runner-up, 1984);

Vera Fischer (Santa Catarina, winner, 1969).

The hostesses

Some Miss Brasil winners or finalists were acted or still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:

Brasilia's resident and Cuiabá's native Jacqueline Meirelles (Cinema em Casa-SBT, 1988, Mulher 90-Rede Manchete, 1989 and some works in TV Gazeta at 90's) Miss Universe 1987 best national costume;

Rio Grande do Sul's Luize Altenhofen (Band Esporte Clube-Rede Bandeirantes, 2007-present and other works in same network and also at Sportv basic cable channel) 1st runner-up, 1998, not competed at the Miss International of that year held in Tokyo due to illness.

São Paulo's Adriana Colin (former host of sports programs in Rede Manchete and Rede Record from 1994 to 2001, former commercial host of Globo's Domingão do Faustão, 2002-2009) 1st runner-up, 1989.

However, the most former Miss Brazil who became TV hostess is Renata Fan, from Rio Grande do Sul, winner from Miss Brazil 1999, but she unplaced TOP 10 at Miss Universe from same year. Besides, she won Miss World University 2000. Nowadays, she hosts Canal Aberto Program, on Bandeirantes TV.

Reality-TV

Some Miss Brasil pageant contestants, finalists or winners were appeared in popular reality television programs broadcast nationwide:

Paraná's Grazielli Massafera (Big Brother Brasil 5 - Runner-Up, Rede Globo, 2005) was 2nd runner-up at national pageant in early year. She represented the country at Miss International 2004, held in Beijing;

São Paulo's Solange Frazão (Celebrity's House 3 - 4th Place, SBT, 2002) was 1st runner-up at the national pageant organized by the network of the program in 1982. Today, she is a very popular TV hostess in her country.

Rio Grande do Sul's Joseane Oliveira (Big Brother Brasil 3 - 12th Place, Rede Globo, 2003 and Big Brother Brasil 10 - 16th Place, Rede Globo, 2010) lost her title at February 4 of that year after admitted her marriage in a popular Sunday TV show, Domingão do Faustão.

Pernambuco's Michelle Fernandes (Big Brother Brasil 9 - first evicted of the show on the season, Rede Globo, 2009) was Top 15 in the national pageant previously year.

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