The Encore Score, which ranks celebrities based on how they are recognised by members of the public and whether they are loved or hated, also named Rebecca Gibney, her Packed to the Rafters co-star Michael Caton, comedian Adam Hills and actor Eric Bana in the top five.
Research company Acid Test complied a list of 738 public figures before defining them by positive and negative recognition scores in interviews with 2965 people.
The top ten was dominated by actors, while the list of Australia's most hated people _ headed by Kyle Sandilands _ featured almost exclusively people who would be defined as "personalities".
Actor Matthew Newton, TV star Sam Newman, sportsman Ben Cousins and reality TV personality Brynne Edelsten joined Sandilands in the bottom five.
The survey quizzed 2965 members of the public about 738 personalities. Survey respondents were asked which celebrities they recognised and how much they liked or hated each personality.
The intention of the Encore Score is to provide an indicator to brands and programmers about which personalities are most bankable with audiences.
Each respondent saw 100 names and images. Each celebrity was seen by an average of 360 respondents. A formula was then applied to the results that took into account how many people ‘liked’ them, ‘hated’ them and ‘recognised’ them, resulting in the Encore Score ((%favourite – %hate x level of recognition) x 1000 = Encore Score).
The top 10 most liked celebrities as judged by the Australian public:
Hugh Jackman
Rebecca Gibney
Michael Caton
Adam Hills
Eric Bana
Magda Szubanski
Olivia Newton-John
Geoffrey Rush
Simon Baker
John Clarke
The most disliked personalities are:
Kyle Sandilands
Matthew Newton
Sam Newman
Ben Cousins
Brynne Edelston
Pauline Hanson
Brendan Fevola
Alan Jones
Deni Hines
Alex Perry
The top 200 appears in the print edition of the June edition of Encore. The full ranking of all 738 personalities is only available in this month’s Encore iPad edition which can be downloaded by clicking here.
Research company Acid Test complied a list of 738 public figures before defining them by positive and negative recognition scores in interviews with 2965 people.
The top ten was dominated by actors, while the list of Australia's most hated people _ headed by Kyle Sandilands _ featured almost exclusively people who would be defined as "personalities".
Actor Matthew Newton, TV star Sam Newman, sportsman Ben Cousins and reality TV personality Brynne Edelsten joined Sandilands in the bottom five.
The survey quizzed 2965 members of the public about 738 personalities. Survey respondents were asked which celebrities they recognised and how much they liked or hated each personality.
The intention of the Encore Score is to provide an indicator to brands and programmers about which personalities are most bankable with audiences.
Each respondent saw 100 names and images. Each celebrity was seen by an average of 360 respondents. A formula was then applied to the results that took into account how many people ‘liked’ them, ‘hated’ them and ‘recognised’ them, resulting in the Encore Score ((%favourite – %hate x level of recognition) x 1000 = Encore Score).
The top 10 most liked celebrities as judged by the Australian public:
Hugh Jackman
Rebecca Gibney
Michael Caton
Adam Hills
Eric Bana
Magda Szubanski
Olivia Newton-John
Geoffrey Rush
Simon Baker
John Clarke
The most disliked personalities are:
Kyle Sandilands
Matthew Newton
Sam Newman
Ben Cousins
Brynne Edelston
Pauline Hanson
Brendan Fevola
Alan Jones
Deni Hines
Alex Perry
The top 200 appears in the print edition of the June edition of Encore. The full ranking of all 738 personalities is only available in this month’s Encore iPad edition which can be downloaded by clicking here.
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