Asus (styled as ASUS, officially ASUSTeK Computer Inc.) is a Taiwanese multinational computer hardware and electronics company headquartered in Taipei, Taiwan. Its products include motherboards, desktops, laptops, monitors, tablet PCs, servers, video cards and mobile phones. It primarily sells products under its own brand but also produces components for other manufacturers, including Apple, Dell and HP.
Asus is the world's fifth-largest PC vendor by 2011 unit sales (after HP, Lenovo, Dell and Acer). Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings. Wall Street Journal Asia ranks it number one in quality and service, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.324 billion.
Asus has a primary listing on the Taiwan Stock Exchange (TWSE: 2357) and a secondary listing on the London Stock Exchange (LSE: ASKD).
Name
The name Asus originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.
History
Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[8] all four having previously worked at Acer as computer engineers.
In the early 2000s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and the Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. As of 2009, Asus receives Intel engineering samples ahead of its competitors.[9]
In January 2007, Asus started restructuring its operations. The company split into three distinct operational units: Asus, Pegatron and the Unihan Corporation. The Asus brand was applied solely to first-party branded computers. Pegatron handled OEM manufacturing of motherboards and components, and the Unihan Corporation focused on non-PC manufacturing such as cases and molding. In January 2008, Pegatron acquired the Unihan Corporation as a subsidiary from Asus.
Timeline
September 2005: Asus released the first PhysX accelerator card.
December 2005: Asus entered the LCD TV market with the TLW32001 model, initially only available in the Taiwan market.
January 2006: Asus announced that it would cooperate with Lamborghini to develop its VX series.
9 March 2006: Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.
8 August 2006: Asus announced a joint venture with Gigabyte Technology.
5 June 2007: Asus announced the Eee PC at COMPUTEX Taipei 2007.
9 September 2007: Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. The release of several Blu-ray based notebooks follows.
31 October 2007: Asus launched a PDA/smartphone range in the UK market.
3 January 2008: Asus formally split into three companies: ASUSTeK, Pegatron and Unihan.
22 August 2008: Details of the Asus N10 were leaked online.
December 2008: Asus released a beta BIOS update that potentially fixes the Windows XP SP3 incompatibility with the Asus A8N32-SLI Deluxe motherboard.
1 June 2010: Asus spins off Pegatron Corp.
December 2010: Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.
October 2011: Asus designed UX/21E/31E ZENBOOK™, it uses a precision-crafted design measuring only 3mm at the front and 9mm at the rear. The form features razor thin edges.
Asus chairman Jonney Shih claimed these ultra thin (under 3 mm at its slimmest edge) laptops will last more than seven hours.
March, 2012: Asus releases in Europe Market Asus K93SM notebook with 18.4-inch display with resolution of 1920 x 1080 pixels (Full HD), a GeForce GTX 630M discrete graphics with 1GB of memory and Windows 7 Home Premium 64bit pre-installed.
Asus is the world's fifth-largest PC vendor by 2011 unit sales (after HP, Lenovo, Dell and Acer). Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings. Wall Street Journal Asia ranks it number one in quality and service, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.324 billion.
Asus has a primary listing on the Taiwan Stock Exchange (TWSE: 2357) and a secondary listing on the London Stock Exchange (LSE: ASKD).
Name
The name Asus originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.
History
Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[8] all four having previously worked at Acer as computer engineers.
In the early 2000s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and the Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. As of 2009, Asus receives Intel engineering samples ahead of its competitors.[9]
In January 2007, Asus started restructuring its operations. The company split into three distinct operational units: Asus, Pegatron and the Unihan Corporation. The Asus brand was applied solely to first-party branded computers. Pegatron handled OEM manufacturing of motherboards and components, and the Unihan Corporation focused on non-PC manufacturing such as cases and molding. In January 2008, Pegatron acquired the Unihan Corporation as a subsidiary from Asus.
Timeline
September 2005: Asus released the first PhysX accelerator card.
December 2005: Asus entered the LCD TV market with the TLW32001 model, initially only available in the Taiwan market.
January 2006: Asus announced that it would cooperate with Lamborghini to develop its VX series.
9 March 2006: Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.
8 August 2006: Asus announced a joint venture with Gigabyte Technology.
5 June 2007: Asus announced the Eee PC at COMPUTEX Taipei 2007.
9 September 2007: Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. The release of several Blu-ray based notebooks follows.
31 October 2007: Asus launched a PDA/smartphone range in the UK market.
3 January 2008: Asus formally split into three companies: ASUSTeK, Pegatron and Unihan.
22 August 2008: Details of the Asus N10 were leaked online.
December 2008: Asus released a beta BIOS update that potentially fixes the Windows XP SP3 incompatibility with the Asus A8N32-SLI Deluxe motherboard.
1 June 2010: Asus spins off Pegatron Corp.
December 2010: Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.
October 2011: Asus designed UX/21E/31E ZENBOOK™, it uses a precision-crafted design measuring only 3mm at the front and 9mm at the rear. The form features razor thin edges.
Asus chairman Jonney Shih claimed these ultra thin (under 3 mm at its slimmest edge) laptops will last more than seven hours.
March, 2012: Asus releases in Europe Market Asus K93SM notebook with 18.4-inch display with resolution of 1920 x 1080 pixels (Full HD), a GeForce GTX 630M discrete graphics with 1GB of memory and Windows 7 Home Premium 64bit pre-installed.
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