Rejoice, because Weezy is coming to one of America's most accessible department stores. Beginning June 1, Lil Wayne's apparel line TRUKFIT will be available at select Macy's locations across the country and Macy's.com. Fans will be able to purchase a wide range of TRUKFIT's signature t-shirts, sweatshirts and caps. TRUKFIT is available in men's and boy's sizes at a moderate price point.
Launched to positive press reception in January 2012 at Agenda Long Beach, TRUKFIT is a contemporary street wear line that draws influence from many aspects of pop culture including music, street art and action sports. An acronym that takes its name from the values The Reason You Kill For It, Trukfit's style philosophy overlooks trends, rather placing a sharp focus on comfort, durability, quality fabrics, bold graphics and the perfect fit.
"Trukfit is a state of mind," says Mike Morris, Trukfit brand director. "It is about being oneself, having fun, being free and being able to express all these elements. We are thrilled to be able to offer Trukfit at Macy's, an iconic retailer with as much as energy and heart as our brand. Lil Wayne is a favorite rapper and Macy's is a favorite shopping destination – a perfect fit!
"Pusha kept tellin' me, 'I need something dark, man. The album sounds crazy, but I still need somethin' for my fans'. So I was like, 'I got you, give me by six o'clock,' " Rico recalled. "I went down to the studio and I was just listening to Biggie. I was just playin' pure Biggie. So ["What's Beef"] came on and once I heard [B.I.G.'s] 'ha-ha-ha-ha' [vocal] I was like, 'Oh sh--'."
If Pusha's "Exodus" left things up to interpretation, Weezy's dis did not. On "Ghoulish," Tunechi took direct aim with lines like "Brrrr, what happened to that boy/ He was talkin' sh-- we put a clappin' to that boy" making direct reference to Birdman and Pusha's 2002 single "What Happened to That Boy."
Rico, a Brooklyn native, says he hasn't heard Wayne's record in its entirety, but did admit that it was playing in the background during a Memorial Day weekend barbecue. And while he doesn't know whether Pusha plans to respond, the producer confirmed that he and the Virginia lyricist will collaborate more in the future, as he is slated to produce about half of Pusha's next solo album.
Launched to positive press reception in January 2012 at Agenda Long Beach, TRUKFIT is a contemporary street wear line that draws influence from many aspects of pop culture including music, street art and action sports. An acronym that takes its name from the values The Reason You Kill For It, Trukfit's style philosophy overlooks trends, rather placing a sharp focus on comfort, durability, quality fabrics, bold graphics and the perfect fit.
"Trukfit is a state of mind," says Mike Morris, Trukfit brand director. "It is about being oneself, having fun, being free and being able to express all these elements. We are thrilled to be able to offer Trukfit at Macy's, an iconic retailer with as much as energy and heart as our brand. Lil Wayne is a favorite rapper and Macy's is a favorite shopping destination – a perfect fit!
"Pusha kept tellin' me, 'I need something dark, man. The album sounds crazy, but I still need somethin' for my fans'. So I was like, 'I got you, give me by six o'clock,' " Rico recalled. "I went down to the studio and I was just listening to Biggie. I was just playin' pure Biggie. So ["What's Beef"] came on and once I heard [B.I.G.'s] 'ha-ha-ha-ha' [vocal] I was like, 'Oh sh--'."
If Pusha's "Exodus" left things up to interpretation, Weezy's dis did not. On "Ghoulish," Tunechi took direct aim with lines like "Brrrr, what happened to that boy/ He was talkin' sh-- we put a clappin' to that boy" making direct reference to Birdman and Pusha's 2002 single "What Happened to That Boy."
Rico, a Brooklyn native, says he hasn't heard Wayne's record in its entirety, but did admit that it was playing in the background during a Memorial Day weekend barbecue. And while he doesn't know whether Pusha plans to respond, the producer confirmed that he and the Virginia lyricist will collaborate more in the future, as he is slated to produce about half of Pusha's next solo album.
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