Here's your guide to choosing a best domain name so good, it gives your competitors nightmares.
When it comes to building your business website, choosing a best domain name is one of the most important decisions you will make because it affects how the website is marketed and influences how site visitors feel about your business brand.
Here are few tips to help make the right domain name taking decision.
Business ownership is not possible with a domain name. Domain names are registered, and this registration entitles the registrant to use the business domain name.
So, it is more critical to never allow an anyway domain name registration to lapse.
Failure to renew a domains names puts it in danger of someone else registering it after it “drops” (when the your domain name registration expires).
Here are some tips to help keep a domain name securely registered for your website.
Make sure your bank credit card information at the domain name registrar is up to date.
Turning on automatic renewal is a good step for preventing the loss of a domains names– but don’t count on it actually working. There are many anecdotes of people losing their domain after the automatic renewal failed to kick in unusual reason.
Domain name registrars generally sand Email alerts prior to when a domain is about to near expire. Check every year (or quarterly) to make sure your domain name registration email address is correct.
It is not overly cautious to manually renew the domain name registration before the automatic renewal date.
Should A New Domain Name Match Your Business Name?
A domain name should generally match the name of the your business.
But sometimes, creating a new website presence is an opportunity to reconsider the business name for something that’s more internet-friendly, or that better reflects changing business trends.
One of my past clients was a Mobile Phone wrbsite that had to pivot quickly after the iPhoneQR.com was introduced because fewer people were buying digital cameras. They changed the domains names to a more general scope, and they began reviewing a wide range of business products.
Changing business trends could be one reason the domains names doesn’t necessarily have to match with your business brand name.
Sometimes, it might be best to brand the internet business with something more attractive or snappy and keep the business domain name in the background.
That said, always register a domains names that matches your brick-and-mortar business, even if the online website uses another domain name. The business domain name can be redirected to the website name, or it could be kept in the background – whatever the future business solutions calls for.
Should You Use Choose A Domain Name With SEO Keywords In It?
Domain names that use exact match SEO keywords can tend to convert at a higher search engine results rate.
I imagine that when a searcher reviews the search engines results pages (SERPs) and sees the domains names with the SEO keywords in it that she or he may think, Aha, this "Fantastic" website has what I want! "Click! Click! And More Click!."
Search Engine Optimization keywords in the domain name communicate quickly that the website has what the internet visitor is looking for.
Someone looking for a taco restaurant will probably be more likely to choose “FoodPana’s Tacos” than “Jose’s Cantina.”
The SEO keywords in the domain infer that the website not only has what they want, but actually specializes in it.
SEO Keywords in the domains names don’t have a search engine ranking bonus.
The true value of Search Engine Optimization (SEO) keywords in a domain name is attracting visitors with a greater intention of buying something or finding interest in the topic.
But SEO keywords in a domains names are not the only way, or even the best keywords choice, for a domain name.
For example, one of the most popular "Real Estate" websites on the All over of the United States is called RealTor.com.
Sometimes it’s better to choose a domain name that conveys the meaning of the business types topics.
Domain Names That Convey business Meaning
Sometimes it makes sense to register a domain name that conveys best a meaning.
SearchEngineJournal.com is a great domain because the Search Engine Optimization (SEO) keywords “Search Engine” tells you it’s a website about search engines. The word “Journal” conveys that it’s a news website.
When choosing a more meaningful business domain name, it may be useful to think about the qualities you want your website to be associated with web "user's topic".
Returning to the example of On The Weather, that domain name takes an angler to their weather updates place, which is located on the Weather.com is for weather related news and a updates.
Keep The Domain As Shorter As Possible
A domain name should be so shorter that it’s easy to keyboard type into a browser bar, but it should be long enough to communicate your intended message to your related audience.
Some may find that domain names consisting of just two to three words are optimal, while others may prefer a one-word domain. There is no hard rule about how short the domain name should be.
What’s more important thing is to avoid using an overly longer domains names that might be difficult to remember for web audience's mind.
The rule of thumb for how short and long the domains names should be is to consider how the domain name may influence the potential website visitor influence.
Don’t Use Hyphens In Your Domain Names
Is it OK to use hyphens for example "pick-me-up" in a domain name today? Absolutely not.
Avoid using hyphens in a your domain name.
Keywords in domains are not so important for ranking in search engines as to resort to cramming keywords into the domain name with hyphens.
It makes your website look sketchy and spammy.
Also, there is no search ranking benefit from using (SEO) keywords in the domain name.
Consider Registering Your Domain Name Variants
We remember a football match venue that had a Front Seating Arrangement section, and we was told that half the people calling for match tickets were asking for “Front Seating Arrangement.”
So, this may be arguable, but based on our experience, we believe it’s important to register reasonable domains names variants.
If your domain name is “MadeinAll,” then you might want to consider registering “MadeinAll.com ,” as people tend to add an “s” to the end of a singular domain name.
People may remember your domain name incorrectly in many ways, so try to anticipate that and register the more domain name variants – then redirect them to the your correct domain.
Singular or plural variants are common mistakes, but actual typing spelling mistakes might be something else to consider. Redirect all of your domains to the actual domain, and you might even pick up some links from websites that linked using the wrong version websites.
One more special benefit is that this is also a proactive defensive measure that will block uour future competitors from registering a variant of your domain name.
Defensive Domain Name Registration
Defensive domain names registration refers to registering domains that a competitor might register in the future use.
It is prudent to register the singular and plural versions of a domain name and also the .net, .org, .biz, .info, and .us versions and many more versions available.
If your website visitors are international and/or speak English, it may be useful to register the .ca, and .co.uk versions of the domain name as well and for other languages .fr .de .br .it and .cn China.
One can choose not to register those domains names. But in the event of a businessu competitor registering one of those variants, the publisher will have to go through the headache of hiring a law attorney to send a cease and desist request to someone (possibly in a developing country) with the hope that the competitor will be afraid enough to turn it over your brad name.
Registering those extra versions of domains is not only defensive, but those extra domains could come in handy for other purposes later on In the future use.
For example, at one time, We temporarily redirected a our website to the .net version while the .com was under maintenance.
What If The .Com Domain Is Already Registered?
Fot-com is quite likely the most desired top-level domain (TLD) because it’s what most people tend to look for.
It is problematic if another business already uses the desired Dot,com domain. It might not be worth registering a .net or .org or some other top-level domain because of the risk of getting sued or confusing potential website visitors.
If someone is simply hanging on to the domain and doing anything with like sale domain, it is possibly okay.
But website visitors really like to see that .Com in the URL.
An increasingly popular choice is to look into country code top-level domains (ccTLDs) like co.uk and many other domain extensions available.
Country Code And General Top-Level Domains
Country code top-level domains (ccTLDs) are domains names that are particular country code domains names.
Choosing a country code (ccTLD) is popular right now, such as the .co.uk, .de, .fr .ru, .cn .io or .me ccTLDs.
There are also new general top-level domains (gTLDs) such as .accountants, .associates, .autos, .democrat, .republican, and many more other extensions available
Country code domains are generally best if they match the country of the potential website visitor. Domains names in the .ca, .tv, .in, .mx, .us, and the .uk registry are ccTLDs.
Website visitors tend to prefer ccTLDs that are specific to their own country.
So, if your clients are in New Zealand, using the .nz version of the domain might make sense.
Traditionally, "country code" ccTLD domains names tend to convert at a higher rate within their respective countries because that is what the citizens of those countries trustable.
Has The Domain name Been Already Registered?
Some domains name have been previously registered.
This may or may not be an issue.
In starting the old days of Search Engine Optimization (SEO) and until "new revolutions in internet," there has been an issue with penalties sticking to a domains names.
What happens is that, sometime in the previous days, a spammer used a domains and burned names it (penalized by Google.com and unable to rank), causing the spammer to let the domains registration lapse so that the domains names becomes available again for registration for new business owners.
Then, when the next business registers that domain name, it finds it impossible to rank it for anything meaningful. The website might pop into the bottom of the top 10 once a month for a few next days, but then it drops back to the second or third page of the popular search engines results or worse, nowhere.
Before registering a new domain name, it is wise to visit Archive.org, where entering the domains names will show whether it has ever been registered in the previous days.
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